Fall is in the air

It's late September, and there's a fresh coating of snow on the mountaintops surrounding us here in Paradise Valley Montana. Last week we picked up the initial print run of Chrismukkah greeting cards. They really do look great... thanks to the creativity of Rachel Pearson, our graphic designer, and the skills of our printer... PFL, here in Livingston. We're putting the finishing touches on the web site.... all the back end technical stuff... credit card processing, security settings, etc. We plan to begin shipping on October 1st. Our biggest worry now is how to let people know we exist. What would people search under to find us? Essentially, the success of our card line is totally dependent on our ability to establish Chrismukkah as a new alternative holiday. How do we accomplish this? Do I start calling newspapers and radio talk shows, or let the word spread organically through the world wide web? Time will tell.